Toy Fair Nuremberg 2025: Novelties by Simba Dickie Group
These are the Simba Dickie Group's new products for the International Toy Fair Nuremberg in 2025.
From Tuesday, 28 January 2025 to Saturday, 1 February 2025, the world's largest trade fair for the toy industry once again opened its doors in Nuremberg.
The internationally active Simba Dickie Group was launching a large portfolio of new products. The assortment ranges from extraordinarily lifelike dolls from France and magical butterflies made of plush to safe and trendy satchels, realistic role-playing toys for the home and garden, entertaining board games and cool, action-packed RC vehicles.
The cult brand Majorette is starting the toy fair with a new logo, a dynamic claim and a cool design. The major brand relaunch will provide a noticeable breath of fresh air in retail from autumn 2025. In addition to various new products with lots of realistic details, two new target groups will also be addressed with the new entry-level price range Ride Now and the collector's line Collection for ages 14 and up.
Since 1 May 2024, the Simba Dickie Group subsidiary Undercover has been responsible for product development, marketing and sales of the Scout, DerDieDas and 4YOU product lines. This year will also see the celebration of a major anniversary: as a pioneer, the manufacturer launched the first lightweight school bag on the market 50 years ago, making history in the process. The new exclusive collection from Scout has the motto ‘Safety First’. It surprises with many reflective and luminous effects such as an LED light guide or LEDs based on motion-dependent sensor technology.
With Fluffy Fly from Simba Toys, unpacking becomes a real experience with a surprise effect. Packed in a colourful, unique box, the Fluffy Fly butterflies are just waiting to hatch and unfold. Children aged three and over are challenged and actively involved in this process. They blow through a tube and bring the cuddly soft butterfly to life.
Simba Toys is also presenting a Scout explorer line for children aged five and over. The little ones can experience discovery and adventure in nature with binoculars, a torch, pocket microscope, metal detector or the real Scout minerals to dig up.
With the new ‘Montessori by Eichhorn’ product line, wooden toy manufacturer Eichhorn is focussing on the individual child and their natural curiosity. The range encourages children to play with bright colours, while clear shapes and structures do not overwhelm the child and allow a focused play experience.
Corolle, the French doll manufacturer from the Loire Valley, fascinates with its extraordinary New Born Rose baby doll. She is modelled on a newborn baby with her realistic facial features.
Children aged two and over can experience creative and imaginative adventures with the timelessly beautiful Hika wooden playhouse from Exit Toys. The spacious house made of certified cedar wood encourages role play - it turns from an ice cream parlour into a castle or from a police station into a vet's surgery. Children can enjoy a cosy camping atmosphere in the Yuki 100 play tent, a highlight in any garden thanks to its attractive appearance. The Dutch manufacturer's sustainability principle includes the longevity, repairability and recyclability of its toys. This was just as much a focus during the development of the houses as it was for the new Scala aluminium football goal for sports fans - a robust and lightweight goal from the premium segment.
The French role-play specialist Smoby Toys also offers many opportunities for outdoor play and fun. Its new mud kitchen is equipped with 11 accessories and offers a realistic and intensive play experience.
Bobby Car manufacturer BIG presents rocking driving fun with its latest children's ride-on vehicle. The BIG Bobby Car Little Rocker in black and red with wild stickers and special tyres, the ultra-high-performance Fulda Sport Control tyres, impresses at first glance and also offers all the features of the tried and tested classic children's vehicle.
With the AquaPlay Harbour water ride, AquaPlay is launching a new product for hours of fun in the garden. While playing, children discover the element of water and learn in a playful way how currents are created and how their direction can be influenced.
The Race Rival Combo Set from Carson includes two sleek RC vehicles for instant racing fun and action-packed duels. The radio-controlled vehicles are suitable for children aged eight and over, but adults will also find them an exciting activity.
Dickie Toys offers children who love action robust monster trucks with official licences such as Ford or Volkswagen. The large rubber tyres and sophisticated suspension are impressive, as are the light and sound functions. The fog-like vapour function on some models can be switched on at the touch of a button.
In the Jada Toys collection for 2025, all Stitch fans will also get their money's worth. The popular character from ‘Lilo&Stitch’ impresses as an RC surfer with his design and first-class functions and can perform spectacular stunts. Stitch as a 2.5-inch metal collectible figure and a 1:16 scale RC jeep will complete the collection.
A relaxing contrasting programme is guaranteed with Ananda from Zoch. The board game publisher lets a monk meditate in a three-dimensional temple. The high-quality game combines the calm ease of simple moves with the powerful depth of your own inspirations.
For all those who enjoy thinking outside the box, Noris-Spiele has the perfect challenge with the ‘opposite game’. This exciting family game puts thinking skills to the test. With clever tasks such as colouring differently, writing backwards or calculating, it's guaranteed not to be boring.
A timeless classic, the VW Beetle, embodies the lifestyle of the 1950s as a new motif from the ‘Masterclass Premium’ series of Schipper Painting by Numbers. A faithful companion on many unforgettable journeys, it symbolises freedom, adventure and new beginnings. The technique of painting by numbers has been tried and tested for decades and inspires fans all over the world. Individual masterpieces can be created even without special training or previous knowledge. And as you bring the picture to life piece by piece, stress and everyday worries disappear.
