Role play toys from Smoby Toys and Kärcher

In 2023, there will be a range of Kärcher toys from the Smoby brand. The first items will be based on Kärcher's high-pressure cleaner, window cleaner and hand cleaner.

ASPIRE commercial director Victoria Whellans said: “As we extend the Kärcher brand into complementary product areas that reflect the company’s values, this new partnership with Smoby Toys will provide an exciting opportunity for younger fans to be introduced to the world of Kärcher through engaging role play products. Kärcher and Smoby Toys share an ethos of creating innovative and high-quality products, and we look forward to presenting this creative toy range to potential retail partners at BLE.”

Bernard Russac, marketing and communications manager at Smoby Toys SAS, added: “Kärcher is undoubtedly a strong, trusted and valued brand, with wide international recognition. We’re therefore very excited to partner with Kärcher and create a range of realistic role-play toys that are inspired by some of the company’s most iconic products.”

All Smoby Kärcher products are modelled on the large Kärcher originals down to the smallest detail and impress with their high-quality workmanship and will be available in spring/summer 2023.