BIG-Bobby-Car - license motives on children's wear

The BIG-Bobby-Car is a real classic in every kid’s room. Back in 1972 the Bobby-Car was presented for the first time at the International Toy Fair in Nuremberg. Since then it thrills both parents and children. The classic – or let’s say iconic – Design has a high memorability. This makes it even more appropriate as a print on kid’s clothing and accessoiries. In collaboration with Bavaria Sonor Licensing a contract with the License Factory was signed and great motives were designed. The collection is available at myToys, Ernsting’s Family and EMP.

Werner Lenzner, Licensing & Strategic Development Manager at the Simba Dickie Group said: „BIG-Bobby-Car is one of the most famous toy brands in Germany. It represents quality, reflects the joy of movement and raises positive emotions. Along with other powerful business partners we want to transfer these strong values into high-quality products.“

The designs take up the awareness for tradition and combine it with an innovative advancement – an effective combination to increase a cross-generational brand awareness.