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KEEPING IT REAL

Jada Toys is a leading manufacturer of authentically licensed and highly stylized figures, die-cast collectibles, radio control vehicles, and toys. Jada works closely with major entertainment and vehicle brands to produce the innovative, patented items that our fans have come to expect.

Some of our core brands/licenses:

Licensed and detailed collectible die cast vehicles, die cast figures, action figures and toys

A wide variety of collectibles and toys such as die-cast vehicles, die-cast figures, radio control vehicles, playsets, and more.

Kids and adults from 3 to 99 years

JADA TOYS, INC.
18521 Railroad Street
City of Industry, CA 91748
USA

in California

Brand Philosophy

Since the founding in 1999, Jada Toys has been driven by a passion for innovation and a commitment to quality, creating products that inspire joy and engagement for fans of all ages.

Whether it's our intricately detailed die-cast vehicles, cutting-edge radio control technology, or action figures from iconic franchises, each item embodies the core values of precision and excellence.

Jada Toys prides itself on blending popular culture with meticulous design, ensuring that every product not only meets but exceeds the expectations of the customers. The diverse range - from high-quality collectibles to innovative playsets - demonstrates the commitment to providing exceptional experiences that resonate with enthusiasts and collectors alike.

The range includes fun and high-quality products that create lasting memories and delight. Every detail counts and each product is made with the care and dedication that characterises the Jada Toys brand.

Jada Toys stands for:

  • Variety – For kids of all ages, for boys and girls; toys and games to entertain and inspire fun play for children and adults.
  • Quality and safety – Product safety is Jada's top priority. All Jada products are tested and continuously pass all federally mandated toy industry standards.
  • Excellent price value – All the individual brands in the Jada portfolio offer outstanding price value for quality.
  • International – Jada boasts global distribution around the world.
The Jada toys story
1990's
  • 1999: Jada Toys founded by Jack and May Li. From the beginning, Jada focused on owning the die-cast vehicle category.
2000's
  • 2001: Teamed with Dub Magazine to create a line of cars that catered to the urban custom car culture with its unique vehicle styling, custom spinner rims and lowered ride height.
  • 2002: Partnered with another popular magazine in 2002 with Import Racer! to create a new line which catered to Japanese car culture.
  • 2004: Jada took the muscle car genre and injected it with the classic Jada style. This began the era of BigTime Muscle.
  • 2009: Revolutionized the RC category with the introduction of Battle Machines.
2010's
  • 2011: Obtained the "Hello Kitty" license.
  • 2012: "Cutie Pops" doll line launches with a multi-million dollar TV promotion which was awarded the brand top selling fashion doll of the year honors.
  • 2014: Added the Fast & Furious license to an already successful die-cast and radio control line up.
  • 2015: Inducted into the Zinc Die-Cast Hall of Fame, awarded 'Best Toy' by Universal Partnership and Licensing Consumer Products and launched Metals Die-Cast, the precursor to the popular Metalfigs range of die-cast figures.
  • 2016: Opening of a new showroom in El Segundo and introduction of a full line of die-cast vehicles with die-cast figures from Hollywood Rides.
  • 2017: Opening of a new factory in China.
  • 2019: Jada Toys becomes part of the Simba Dickie Group.
2020's
  • 2021: JadaNextLevel.com, the direct sales website, is launched.
  • 2022: Entry into the competitive 1:12 scale action figure category with the Universal Monsters license.
  • 2023: With Pink Slips, Jada achieves the biggest market launch of a new vehicle series in the range to date. A stylish brand for individual vehicles with unique paint jobs, colors and designs.
  • 2024: As part of its 25th anniversary, Jada Toys appointed actor Sung Kang as brand ambassador at the Homecoming Part II event and announced a new partnership with Japanese tuning store Liberty Walk.
    Jada Toys is also expanding its reach and tapping into new target groups by appearing at global events such as Comic Con, Fuel Fest, Anime Expo and many more.

PRODUCTION & QUALITY

At Jada Toys we understand the importance of toy safety and make it our priority to produce toys that are not only high quality and fun but exceed industry safety standards. We go to great lengths to ensure that our products meet all legal requirements. All of our testing ensures that our toys meet the highest standard of quality and safety by subjecting all products to a rigorous testing process which includes testing for the presence of lead, drop, sharp points, choking hazards and a host of other standards. We are extremely proud to say that all tested products continuously pass all of the federally mandated toy industry standards. By subjecting all products to a rigorous testing process, we can ensure that all Jada Toys products purchased meet the highest quality and safety industry standards.

DESIGN & DEVELOPMENT

For over 20 years, Jada Toys has set the standard in the toy market by incorporating the latest trends and styles from pop culture, gaming, film and television, and vehicle design. The aim is to create high quality, innovative, fun and affordable products that capture the imagination and enthusiasm of children and adults alike.